N:E:L is a women’s clothing brand who provide stylish wearable clothing for everyday life. They set up an online boutique with a mission to bring the latest trends to women’s’ doorsteps. N:E:L wanted to create a series of social media videos to reflect the busy lifestyle of women today. It was important for N:E:L to showcase glamour in a real life setting to give their viewers an idea of their style. 

I decided to create a series of short ’teaser’ videos that gives the viewer a sense of versatility when going about your everyday activities. 

This particular video was captured on a rural housing estate which reflects their hometown in Yorkshire. It has an overall slow pace throughout with a speed ramp effect that transitions from one scene to the next. I used modern background music to complement the fashion and colourful light leaks to give it some variety. 

These videos can be used across multiple social media platforms and are great for landing pages and Facebook adverts.