Client Brief

Lighthouse Charity wanted to create a promotional video that brings their message to life—raising awareness of the mental health support available to construction workers and showing the real-world impact of their outreach. The aim was to produce a video that felt authentic, human, and relatable, without feeling staged or corporate.

Our Approach

To capture this, we focused on combining powerful storytelling with real-life footage. The video features:

• A moving interview with one of Lighthouse’s representatives, who shares his personal journey with mental health and how it connects with the charity’s mission.
• B-roll of the speaker on-site, actively delivering talks to construction workers, making the content feel grounded and genuine.
• Cutaway shots of the working site, providing visual context and helping audiences understand the environment the charity supports.
• Professional background music, carefully chosen to complement the tone of the interview without overwhelming it.
• Subtle text overlays to reinforce the charity’s key messages and support information.

The result is a heartfelt, informative video that speaks directly to the people who need it most.

The Result

This promotional video gives Lighthouse Charity a powerful tool to raise awareness, secure partnerships, and demonstrate their frontline work in action. It:

• Puts a real face to the mission, making the message more personal and impactful.
• Builds emotional connection with viewers, increasing the likelihood of engagement and support.
• Highlights the importance of mental health in the construction industry—still a taboo subject in many workplaces.
• Works seamlessly across platforms—whether embedded on their website, used in presentations, or shared on social media.

Why It Works

This style of video—blending interview-driven storytelling with real-world action—is ideal for charities and organisations working in emotional or social impact spaces. It helps:

• Break down stigma and open conversations
• Build credibility and relatability through authentic voices
• Strengthen community ties and support fundraising or awareness campaigns
• Provide SEO-friendly, long-form content that keeps visitors on your site longer and adds value to your digital presence